The global music icon will perform at Romazzino, A Belmond Hotel, on August 9, as BIG ART Festival returns to Costa Smeralda with an immersive evening where live music, haute joaillerie, gastronomy and hospitality converge.
Every summer, Porto Cervo attracts some of the world’s most discerning travellers. This year, one evening is set to become one of the defining moments of the season.
On 9 August 2026, BIG ART Festival returns to Romazzino, A Belmond Hotel, bringing Robbie Williams to the heart of Costa Smeralda for an invitation-only gala that goes far beyond a private concert. The event has been conceived as a fully immersive luxury experience where music, fashion, fine dining, jewellery and hospitality unfold as chapters of a single narrative.
A festival built around experiences, not simply performances
Over the past five years, BIG ART Festival has evolved into one of the most exclusive cultural platforms in the luxury world. Rather than focusing solely on entertainment, it creates curated experiences that connect internationally acclaimed artists with entrepreneurs, collectors, family offices and cultural leaders.
Its global calendar now stretches from St. Moritz and Courchevel to Hong Kong, New York, Monaco and Samarkand, before arriving in Porto Cervo for what has become one of Europe’s most anticipated private summer gatherings.
Robbie Williams in an intimate setting
With more than 85 million records sold worldwide, Robbie Williams remains one of the defining performers of modern pop music. Stadium tours are his natural stage, making this appearance particularly remarkable.
Guests will experience one of the world’s most recognisable entertainers in the intimate atmosphere of a private gala overlooking the Mediterranean. The live performance has been designed as the emotional climax of the evening rather than a standalone concert, reinforcing the festival’s philosophy of transforming every artistic moment into a broader cultural experience.
Luxury expressed through craftsmanship
The evening opens with a sunset cocktail before moving into a gala dinner overlooking the Costa Smeralda.
Among the highlights is a Chopard presentation pairing the maison’s High Jewellery creations with the couture silhouettes of Caroline’s Couture, celebrating craftsmanship and timeless elegance. Throughout the night, internationally renowned saxophonist Max Merseny, the Esteriore Brothers and DJ Katty Leen will create a continuous musical journey leading to Robbie Williams’ performance.
Innovation meets contemporary luxury
Luxury at BIG ART Festival is not limited to fashion and hospitality.
Premium automotive brand DENZA, part of the BYD Group, joins the event as one of its key partners, presenting its interpretation of intelligent luxury mobility. The evening is further supported by prestigious names including La Scolca, D.Rock Champagne, Tony Sasa and Adoria Caviar, reflecting the multidisciplinary character that has become the festival’s signature.
Porto Cervo strengthens its international appeal
According to Maxim Berin, CEO of Berin Iglesias Art and founder of BIG ART Festival, Porto Cervo has become one of the organisation’s defining destinations.
The long-term collaboration with Romazzino, A Belmond Hotel reflects a shared vision in which exceptional hospitality, international guests and carefully curated cultural programming come together in one destination. Italian television presenter Eleonora Incardona will host the gala, guiding guests through every stage of the evening until Robbie Williams takes the stage.
Beyond entertainment
Luxury hospitality is increasingly moving beyond accommodation alone. Today’s leading destinations compete through exclusive access, cultural relevance and unforgettable experiences that cannot easily be replicated.
BIG ART Festival represents this evolution. Rather than presenting a succession of performances, it creates a carefully orchestrated environment where architecture, gastronomy, jewellery, fashion and live music become part of a single immersive narrative.
With Robbie Williams performing against the backdrop of Costa Smeralda, Porto Cervo once again confirms its position among Europe’s most desirable luxury destinations – where global entertainment meets Italian elegance in one of the Mediterranean’s most iconic settings.
Reserve your place
Attendance at BIG ART Festival Porto Cervo 2026 is available by reservation only and subject to limited capacity.
Official booking page:
https://berin-iglesias.art/en/presale-090826-big-art-festival-porto-cervo-robbie-williams/827-big-art-festival-porto-cervo-robbie-williams.html
