Lake Como has once again become the stage for one of the most captivating beauty events of the season. On April 21, 2026, inside the majestic setting of Villa Erba in Cernobbio, KAYALI celebrated the Eden Collection, transforming the historic villa overlooking the water into a sensorial universe shaped by colour, memory and the emotional power of fragrance.
At the heart of the evening were KAYALI Eden Sweet Peach | 35 Eau de Parfum and KAYALI Eden Plush Pear | 23 Eau de Parfum, two fruity floral creations that expand the olfactory world of the brand founded by Mona Kattan. The event brought together the timeless allure of Lake Como, the magnetic energy of international beauty culture and the unmistakable identity of one of the most recognisable fragrance houses of the moment.
Lake Como, the quiet capital of international luxury
Lake Como continues to hold a privileged place in the international luxury calendar. Historic villas, cinematic landscapes, private gardens and a rarefied atmosphere make it one of the most desirable destinations for global maisons, celebrities, beauty brands and fashion leaders.
Within this landscape, Villa Erba stands as one of the most prestigious locations. Its architecture, gardens and direct relationship with the lake offered KAYALI an exceptional stage for the new chapter of the Eden Collection. International guests, selected press, creators and beauty personalities gathered in an atmosphere shaped by elegance, precision and high-impact detail.
The encounter between the Italian heritage of Villa Erba and the radiant, pop-infused aesthetic of KAYALI created a sophisticated contrast. The result was a refined celebration of fragrance as lifestyle, emotion and cultural expression.
KAYALI and the emotional language of contemporary perfumery
Founded by Mona Kattan, KAYALI has become one of the most influential names in contemporary perfumery. The brand draws from a rich olfactory culture, deeply connected to the Middle Eastern tradition of fragrance layering, and translates it into a modern, sensual and deeply personal language.
In the KAYALI universe, fragrance becomes an individual signature. Each scent lives as a complete creation, while also reaching new depth through layering with other essences. This approach turns perfume into a creative ritual, allowing each wearer to compose a trail that reflects mood, personality and desire.
With the Eden Collection, this philosophy takes on an even brighter form. Fruity notes, enveloping bases and gourmand accents create an immediate, joyful and memorable olfactory narrative designed for a generation that experiences fragrance as presence, identity and emotion.
Villa Erba reimagined as the Eden universe
For the presentation on April 21, 2026, the spaces of Villa Erba were reinterpreted through the distinctive aesthetic of KAYALI. Floral installations, botanical details, luminous colours, soft lighting and Y2K-inspired references created an immersive journey dedicated to the new fragrance story.
The invitation introduced the mood of the evening with a celebration of memories, the energy of the early 2000s and iconic moments from the past. The dress code, Y2K Popstar, gave the night a glamorous, playful and highly visual rhythm, perfectly aligned with the spirit of the Eden Collection.
Each space inside the villa revealed a different fragment of the Eden world. Colour became language, fruit became vitality, fragrance became narrative matter. The grandeur of the location and the pop-inflected soul of the brand created a powerful dialogue, giving the event its contemporary force.
Eden Sweet Peach | 35: the radiant sensuality of peach
KAYALI Eden Sweet Peach | 35 Eau de Parfum interprets peach as a symbol of solar sweetness, soft sensuality and radiant femininity. It is a fruity floral fragrance with an immediate character, designed to evoke energy, pleasure and warmth.
The opening blends sweet apple, red apple and bergamot, creating a juicy and luminous first impression. The heart unfolds through freesia, rose, jasmine, nectarine and frangipani, while the base brings depth and persistence with oakmoss, patchouli, vanilla, praline, musk, amberwood, soft tonka and the distinctive KAYALI accord.
Its key notes of sweet peach, red apple and frangipani define an extroverted, velvety and light-filled fragrance. Eden Sweet Peach | 35 carries the rhythm of a sudden smile, the softness of sun-warmed skin and the presence of a scent designed to leave a graceful, natural trace.
Eden Plush Pear | 23: the sophisticated softness of pear
Softer and more intimate, KAYALI Eden Plush Pear | 23 Eau de Parfum builds its charm around pear, interpreted with luminous elegance and enveloping sweetness. It is a fruity floral fragrance with a delicate yet persistent presence, designed to settle on the skin with grace and character.
The opening combines plush pear, mandarin and bergamot, offering a fresh, dewy brightness. The heart reveals orange blossom, freesia and gardenia, while the base rests on vanilla, praline, patchouli, musk, amberwood, soft tonka, oakmoss and the distinctive KAYALI accord.
Its key notes of plush pear, gardenia and vanilla caviar create a creamy, refined and sensual trail. Eden Plush Pear | 23 speaks through softness, suspended moments and luminous memories, offering a quieter yet deeply evocative interpretation of the Eden universe.
Layering as a personal ritual
During the evening, guests explored one of KAYALI’s most distinctive signatures: layering. The art of combining fragrances allows each wearer to create a personal, intimate and evolving olfactory identity.
Eden Sweet Peach | 35 and Eden Plush Pear | 23 enter into dialogue with the other creations in the Eden Collection, including Eden Juicy Apple | 01 and Eden Sparkling Lychee | 39. Together, they offer radiant, fruity and enveloping combinations, turning fragrance into a daily act of personal style.
This freedom of composition is central to KAYALI’s global success. The wearer becomes part of the creative process, shaping a scent trail that feels personal, emotional and unmistakably their own.
Mona Kattan, the charismatic soul of KAYALI
The presence of Mona Kattan gave the evening a special intensity. Founder and iconic face of KAYALI, she welcomed guests and shared the energy that has guided the brand since its beginning: a profound relationship with fragrance, experienced as pleasure, memory, expression and ritual.
Her connection with the brand’s international community remains one of KAYALI’s greatest strengths. The house speaks to a cosmopolitan audience drawn to quality, storytelling and fragrances with character, sensuality and recognisability.
At Villa Erba, this connection became tangible through an event filled with warmth, elegance and participation. Beauty met lifestyle, and perfumery became a shared experience.
The Eden Campaign: pop cCulture and global community
The new Eden Collection belongs to a visual narrative inspired by Y2K aesthetics and house party culture. Bright colours, pop styling, social codes and collective energy define the world of KAYALI TV, where fragrance, community and creativity come together.
Alongside Mona Kattan, the campaign features international perfume lovers and creatives including Ali Majed, Alexander Nguyen, Holly Jai, Mia Fall, Kathleen Fuentes and Paris Mars. Each personality brings a distinctive energy, contributing to a choral, inclusive and highly contemporary story.
The Eden Collection speaks to a global audience that recognises fragrance as an aesthetic object, a cultural code and an extension of personality.
The jewel-like bottle and KAYALI’s aesthetic code
The packaging also plays a central role in the strength of the Eden Collection. Eden Sweet Peach | 35 and Eden Plush Pear | 23 are housed in KAYALI’s signature diamond-shaped faceted bottles.
The lacquered glass, in juicy fruit-inspired shades, amplifies the identity of each fragrance, while the jewel-like caps evoke the decorative richness of traditional Middle Eastern oud bottles. The numbers beside each fragrance name refer to the formulation rounds required to achieve the final composition.
This detail adds depth to the project and reveals the craftsmanship behind the immediate pleasure of the scent. In the world of KAYALI, joy is crafted with precision.
An evening of elegance, music and lake como light
The event unfolded through convivial moments, fragrance discovery areas, music and scenographic settings designed to enhance the character of the collection. Villa Erba’s gardens, the lights reflected on the lake and the atmosphere of sunset created a rare and memorable intensity.
The evening presented beauty as a complete experience: fragrance, image, sound, landscape and human connection. Every element contributed to a coherent memory, aligned with KAYALI’s identity and with the luxury positioning of the event.
Lake Como offered its most magnetic charm; KAYALI brought to it a young, international and sensorial language.
The New Eden of luxury perfumery
With Eden Sweet Peach | 35 and Eden Plush Pear | 23, KAYALI opens a new chapter in emotional perfumery. Peach becomes solar energy, pear becomes a velvety caress, and layering transforms fragrance into a personal composition.
At Villa Erba, on April 21, 2026, the Eden Collection found its ideal setting: an iconic villa, a lake embedded in the imagination of global luxury, an international community and a brand capable of carrying perfume beyond the beauty gesture.
The new Eden by KAYALI remains in the air as a promise of luminous joy, soft sensuality and happy memory. A fragrance story that inhabits the present and makes it unforgettable.
Read the italian version: https://www.milanoluxurylife.it/kayali-eden-collection-villa-erba-lago-di-como/
